How to identify the right objectives for your content marketing strategy - 0 views
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rahhulkumar on 09 Oct 15The most important part of a content marketing strategy is identifying and setting specific goals. Unless you know the purpose that your content is going to serve, it is just a random piece of information without much value. Just like setting targets for any other aspect of business, well-defined and measurable objectives are essential for judging the efficiency of your content.